Training

Training is an integral part of any pricing program as many pricing concepts are counter-intuitive. Price education can motivate and mobilize an organization. We offer a full range of workshops, of which a few are described:

General Modular-based Training

Courses based on core modules with interactive exercises and tools that are easily adapted to a wide range of audiences: sales, general management, marketing. Also available in eLearning formats.

Case Study Workshops

Workshops centered on a focus topic aimed at addressing a specific pricing issue, such as pricing a new innovation. They are also an excellent
tool for increasing interest in and appreciation of pricing.

Negotiating Price

Complementary to traditional negotiation courses, which are oriented to increase deal win rates, but not necessarily attain higher prices.